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I’ve sold a lot of unique properties and have found that the best way to get the most buyer’s attention is to take a very custom approach with each and every property. Therefore, starting with a custom analysis to determine what each property needs in terms of preparation, marketing, and overall listing strategy is a top priority.
Below are a few of the tools I use in my analysis and custom strategy creation:
I will review your property, looking for opportunities to increase your bottom line if you are interested, but I am also looking for Listing Dollars – those features that buyers will get the most excited about. With this information and your preferences, I’m able to work out an action plan designed for your needs. If work needs to be done by other professionals, I can assist with coordinating this work as well. When all is ready, I can have the home cleaned in preparation for listing and will provide a Home Warranty to provide extra peace of mind when the home is listed. The home warranty will be passed along to a buyer.
You only have a few seconds to make a great first impression and your home is no different. When warranted, if there is an opportunity to increase your property’s curb appeal with a curbside makeover, we can explore this option.
Part of my Listing Dollars strategy means making sure those features that buyers will pay more for are featured. A staging consultation and setup may be required for this strategy.
The right Photography and Video will entice and excite potential buyers to make a call, set an appointment to view the home in-person. Some properties will benefit from twilight or drone photography, and video. When done properly and professionally all these tools will showcase your home in a manner that highlights the property's unique attributes. Utilizing this tool is just one aspect of my toolbox.
Some buyers want to understand how a home flows before they make an appointment to see in-person (especially for more-remote listings).
Is the property close to schools, parks, the fire department, or shopping? Potential buyers will be able to see these and how they affect value with an amenities map.
The MLS is a great tool, but a single-property website can be easily bookmarked and shared by potential buyers.
Although your property will be listed on the MLS, it will also be listed on a number of other websites where buyers may be searching – across the street, the state, or across the globe!
Open houses are a great way for potential buyers to see a property, but it isn’t appropriate for every property, every seller, or every situation. When warranted, this will be a part of my listing strategy.
Since 98% of buyers find homes online it is important to be seen online. Social media will expose your home to a large audience. Creating enticing posts about your listing will encourage buyers to visit your home, and when we have an open house, I will put the power of social media advertising to work! YouTube too!
Advertising on the world’s most visited website is a strategy that I will employ to get the word out about your property.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to